If your profile is like every other profile on LinkedIn, you won’t stand out, and you won’t be found as easily. Consequently, you must find a way to stand out in a crowd. You have approximately 20 seconds to catch the attention of a visitor to your profile. Because it’s a marketing piece, you need to come up with a headline that will instantly attract the attention of your reader. Instead, it provides enough information to get people to connect with you and/or make contact with you. It’s not designed to outline your entire professional history. Your LinkedIn profile is a marketing piece-not a biography or a resume. Best of all, LinkedIn’s basic features are free. You want an online profile that you control, that you can take with you-independent of any employer-and that demonstrates what kind of job candidate you are (and what you do). One of the most effective ways to establish a presence online (so that you are found when someone googles you), is with a LinkedIn profile. All of these will help in your job search. The purpose of this report is to help you develop a LinkedIn profile that will lead to job opportunities, contacts from prospective employers and recruiters, and increased visibility online. You must understand and be able to articulate and communicate what makes you exceptional and compelling. (An unfocused LinkedIn profile may be worse than no profile at all.) Your LinkedIn profile can also be more comprehensive than your resume since it offers you more room to showcase projects, publications, and experience.Ī successful LinkedIn profile gives readers a snapshot of who you are and how you can contribute to their organization. To have a strong online presence, you must be clear about who you are, and who you are not. Your LinkedIn profile should complement your resume, but it shouldn’t duplicate it directly. Your LinkedIn profile can present your credentials to prospective employers and hiring managers, increasing your chance of securing an interview. Having an online presence on LinkedIn can be important in your job search.
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